Branding - Facebook Development Opportunities Assignment

Branding - Facebook Development Opportunities - Assignment ExampleThis is chiefly because the craze of online media is increasing at a rapid pace as compared to others. Among many other favorable networking posts, face-book is one of the most renowned and prominent site. It helps in attracting a large array of customers towards the brand thereby presenting various feedback, comments and likes. As a result, an entrepreneur or marketer attains the facility of obtaining numerous customers from a maven site thereby amplifying the profitability and brand im epoch of the product among others. Other than this, the amount of investment all over onward motion or advertisement similarly gets reduced to a certain extent, which is quite worthy for an organization. And so, the direct of revenues and profit bank of the brand also gets enhanced to a significant extent thereby amplifying its confidence in the market. This is the prime reason for which, maximum extent of the marketers or en trepreneurs in todays age want to select online networking site Facebook for the promotion of their products or services. The report is presented in two lay outs. The first part depicts the strengths and challenges faced by the social networking site, face-book in this globe among others. Along with this, it also includes the threats and weakness faced by the site, due to extreme bargaining power of the buyers and extensive rivalry among the existing parties. On the other hand, the minute part resembles the planning part of the networking site, face-book. This part mainly reveals the need for repositioning of the site in the world(a) market among other contending site. Part A- Report Overview of Face-book In order to cope up with the challenges of economic meltdown, promotion or advertisement is the most essential requirement. This is because, by promoting the effectiveness or features of a product or service, large array of customers might be attracted towards the brand. As a res ult of it, the demand and profit margin of the product might get enhanced thereby amplifying the reputation in the entre segment among others. However, this might be possible only with the help of a social networking site, face-book. It is recognised as the most essential and reputed site used for promotion of the products or services in this competitive age. As, maximum extent of the individual desire to visit this site for attaining valuable information and ideas, that might prove effective in future. So, if a virtuoso product is elevated in this site, huge traffic might be attracted within a very half-size time frame as compared to any other advertisement media. Such a prominent foundation came into limelight due to the extensive efforts of Mark Zuckerberg and Dustin Moskovitz, Chris Hughes, Eduardo Saverin in the course 2004. Within next one year i.e. by the end of 2005, Facebook attained a user base of 1 million. And so, it became one of the prominent sites for the markete rs to promote their products or services. By doing so, the demand and brand value of the product or services might also be enhanced to a significant extent among others such as bing, Google +, yahoo, rediff etc. So, the importance and force of face-book enhanced to a significant extent as compared to others. Macro environmental Analysis of Face-book PEST outline is recognised as